What the heck is a Content Management System (CMS)?
Every website that we build is built with WordPress, a content management system (CMS) that powers 30% of the Internet. A CMS is a platform that allows users to build websites and easily manage all the pages, posts, and images. Instead of writing static websites using programs like Dreamweaver, a CMS lets users create dynamic websites where content can be shifted easily and websites can be refreshed often.
Another advantage of a CMS platform is its ability to be optimized or read by ‘web spiders’, making it easier for search engines to find your site. That makes a powerful combination of SEO (Search Engine Optimization) and SEM (Search Engine Marketing)- a necessity for optimal organic search ranking. In order for your site to be found by search engines, you want to make sure each page is unique to the others with content, keywords and meta information.
What Does that Mean to Water Quality companies?
A water quality website built with WordPress is a website that should be easy to update. If done right (not every web developer builds them right), companies should be able to get into the back-end of their website and update it easily. When websites are continually updated with new or refreshed content, search engines like Google pay more attention and customers return to the website more regularly.
Also, because we build websites with WordPress, we can help improve existing WordPress websites as well as, should any of our customers ever leave us, they can easily find a developer to work on their website. We never want to hold our customers hostage.
What Does WordPress Mean to Us?
Because WordPress is so powerful, we are developing powerful platforms for water quality companies that run on WordPress to turn our websites into operations tools for customers. Whether our Review Management, Cross Marketing, or Lead Management tools or our Service Reminders program, we are using WordPress to build strong tools to help our HVAC customers.